JazzCash and its associated financial services businesses recorded a 67.6% year-on-year revenue increase to Rs. 43.4 billion in the third quarter ended September 30, 2026. The Pakistan financial services business, comprising JazzCash, Mobilink Microfinance Bank and JazzSure (formerly TPL Insurance), reported net profit of Rs. 6.8 billion. Profit before tax surged 296.8% to Rs. 8.9 billion. VEON also strengthened its presence in Pakistan through a USD 240 million spectrum acquisition and its takeover of TPL Insurance, as digital transactions increased and lending expanded.

Federal IT and Telecommunication Minister Shaza Fatima Khawaja told a National Assembly committee that rising social media and AI use has increased data consumption in Pakistan. She said 1.8 million people are using 5G services, which are being rolled out across 24 cities, with efforts underway to improve service quality. The minister also said the current government had held a 5G spectrum auction, while no spectrum auction took place after former Prime Minister Nawaz Sharif left office.

Pakistan has emerged as one of the world’s largest digital video markets, according to the Pakistan Telecommunication Authority. PTA Chairman Hafeez Ur Rehman told a National Assembly committee that 96 million Pakistanis use YouTube, generating around 560 million video views daily. TikTok reportedly has 100 million registered accounts, while WhatsApp has around 100 million accounts, with users making one billion calls and sending 12 billion messages every day.