Mobiles & Gadgets
PTA Allows Up to 10 Free eSIM

PTA Allows Up to 10 Free eSIM Transfers Between Mobile Phones
eSIM charges in Pakistan have been rationalized by the Pakistan Telecommunication Authority in consultation with cellular operators. The initial eSIM cost has been capped at Rs1,500, while up to 10 handset migrations will be allowed free of charge between compatible devices. The revised policy is set to take effect by mid-August 2026. Under the existing mechanism, eSIMs can already be transferred between supported phones a specified number of times by using the original QR code, with no additional fee being charged.
Mobiles & Gadgets
iPhone 18 Pro Series Arrives in Pakistan

Apple’s iPhone 18 Pro and iPhone 18 Pro Max are now officially available in Pakistan through Mercantile, an Apple authorized distributor and service provider. Starting prices are Rs565,000 for the iPhone 18 Pro and Rs605,000 for the iPhone 18 Pro Max. The devices are available through Mercantile’s retail network and selected telecom and banking partners. Buyers should check the price of their preferred storage variant before purchasing.
Latest News
Apple Hikes Prices on Macs, iPads, Vision Pro and iPhones Unchanged

Apple has increased prices on several products, including the MacBook, iPad, iPad Mini, Apple TV, Vision Pro, and HomePod, citing higher memory and storage chip costs driven by the AI boom. However, iPhone and AirPods prices remain unchanged. The updated prices are already live on Apple’s online store, while some third-party retailers continue listing the previous prices.
Latest News
Samsung’s Mario-Themed microSD Card for Switch 2 Gets 35 Percent Discount

Nintendo Switch 2 users looking to expand their console storage have a new affordable option after Samsung’s Mario themed microSD Express card received a major discount across major retailers. The 256GB storage card, originally priced at $59.99, is now available for around $39.99 at several online and retail stores. The price reduction represents a 35 percent drop and makes the accessory one of the most accessible storage upgrades currently available for Switch 2 owners who are running out of internal space.
The timing of the discount coincides with celebrations around Mario Day, a promotional event that often brings gaming deals tied to Nintendo’s flagship character. While the Mario themed microSD card has previously been criticized for its higher retail price compared with standard storage cards, the current pricing significantly improves its value proposition. For gamers who frequently download digital titles or large updates, the discounted storage card provides a convenient way to expand available capacity without replacing the console itself.
Growing Storage Demands on the Nintendo Switch 2
The Nintendo Switch 2 launched with an internal storage capacity of 256GB, which initially appears sufficient for most players. However, the increasing size of modern games has started to put pressure on available storage space, especially for users who prefer digital downloads instead of physical cartridges. Although many of Nintendo’s first party titles are optimized to remain relatively compact, the broader gaming ecosystem includes larger third party titles that can quickly consume available storage.
For example, several modern games now exceed 50GB in download size. Even titles with modest requirements can accumulate quickly once updates, downloadable content, and expansion packs are installed. A typical Nintendo first party game may require less than 20GB of storage, but frequent players can easily reach the console’s internal limit after installing a handful of titles. This growing demand has made expandable storage increasingly important for maintaining a flexible gaming library.
Samsung’s microSD Express Technology and Performance
Samsung’s microSD Express cards represent a newer generation of removable storage designed to deliver faster read and write speeds compared with traditional microSD cards. The technology allows the card to communicate with devices using a faster interface that significantly improves loading times and file transfer speeds. For gaming consoles like the Nintendo Switch 2, this performance improvement can reduce game load times and improve overall system responsiveness.
The Mario themed version of the card also carries a distinctive design that appeals to Nintendo fans. Featuring artwork inspired by the company’s iconic character, the card adds a visual element that differentiates it from standard storage products. While the design itself does not affect performance, branded accessories often attract collectors and fans who appreciate themed gaming hardware.
From a technical perspective, the 256GB capacity provides enough space to store multiple large games while maintaining room for system updates and downloadable content. For many users, this amount of additional storage can double the effective game library size available on the console without requiring frequent file management.
Retail Availability and Competitive Pricing
The discounted microSD card is currently available through several major retailers, including large online marketplaces and electronics stores. Companies such as Amazon, Best Buy, GameStop, and Walmart have all listed the product at the lower promotional price, increasing accessibility for buyers in different regions. Retail competition often plays a significant role in determining the final price of consumer electronics accessories, and broad availability tends to push discounts further during promotional periods.
Although this deal does not represent the lowest price ever recorded for a 256GB storage upgrade, it remains one of the most affordable options currently available that specifically supports the microSD Express format. Standard microSD cards may still be cheaper in some cases, but they do not always provide the same performance benefits offered by the newer technology.
The pricing strategy also reflects a broader trend in the gaming industry where accessories often experience periodic discounts tied to gaming events or promotional holidays. Mario Day, celebrated annually by Nintendo fans, frequently brings hardware and software deals that encourage players to expand their gaming collections.
Expansion Storage as a Key Part of Modern Gaming
Expandable storage has become a central feature in modern gaming ecosystems as digital distribution continues to grow. Many players now prefer downloading games directly from online stores instead of purchasing physical copies, which places greater emphasis on available storage capacity. As games become larger and more complex, the demand for affordable storage solutions continues to rise.
Console manufacturers increasingly rely on external storage support to balance hardware costs and user flexibility. Providing a moderate internal storage capacity while allowing users to expand it through accessories helps keep console prices competitive while still supporting large game libraries. For players who frequently download games, storage upgrades can become one of the first accessories they purchase after buying a new console.
Outlook for Switch 2 Storage Needs
As the Nintendo Switch 2 library continues to expand, storage upgrades are likely to remain an important part of the platform’s ecosystem. Discounts like the current Mario themed microSD card promotion highlight how accessory pricing can evolve as hardware adoption grows. For players who want to maintain a larger digital game library without constantly deleting older titles, affordable storage solutions will continue to play a key role in the overall gaming experience.
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